Hiber collaborated with Smash Into Pieces to introduce “verch” – or virtual merch to their Arcadia world, a concept that establishes an entirely new revenue stream for artists. Verch allows fans to enhance their digital identities by owning unique and collectible digital items associated with their favorite artists, redefining the fan experience and taking brand affinity into the 3D web. By pioneering this integration of music and commerce within the 3D web, Hiber3D not only provides an opportunity to transform fan engagement, but also creates a new platform for brand recognition and revenue generation. Visitors to Arcadia will be able to purchase Smash Into Pieces verch for their avatars which they can then use in over 10000+ platforms and apps as they move their identity through the interoperable 3D web.