Google Next Reveal Shows Results of Collaboration Between Hiber, Datatonic and Google Cloud to Enable 3D World Creation Through Natural Language Prompts

GOTHENBURG, Sweden, Sep 8, 2023 – Hiber AB, the company behind the Hiber3D tech stack, have announced the introduction of generative AI to their creation tools. Hiber’s mission is to lower the barriers to participation in the 3D web. To date the company has tackled this challenge with its creator tools – the Hiber3D Development Kit, a coding toolkit for the millions of React developers and professionals around the world, and a no-code tool for consumers, which has resulted in more than 5 million 3D worlds created on the UGC hub HiberWorld.

Supporting these creator tools is the cutting-edge, lightweight Hiber3D engine which has the power to target any device with a web browser with an in-built set of services to creators.

“Along with our Hiber3D engine, we have a set of services that support creators, including multiplayer, chat, identity, payment rails, and commerce connections. And now we are going further. By uniting generative AI with these services, we’re set to evolve our offering into a living creation platform,” said Michael Yngfors, CEO of Hiber AB.

Last week at Google Cloud Next ‘23 in San Francisco, Hiber unveiled the outcome of a collaboration with Datatonic and Google Cloud. Hiber has integrated Datatonic and Google Cloud’s generative AI solutions with Hiber3D, enabling creators to use natural language to enhance the experience of crafting 3D worlds.

“While we have seen a very high percentage of creators thanks to the accessibility of our current creator tools, one of the challenges users have faced over the years is knowing where to begin when facing a blank canvas. Our hypothesis was that if users could express what they want to create using natural language, it would help them overcome this hurdle and unleash their creative power. We can’t wait to see what our users will create when we start rolling this out in the coming months.”

The technical process, enabled by Google Cloud technologies and AI algorithms, leverages the massive amount of 3D world creation data Hiber has on its platform, ensuring that the Hiber team and partner, Datatonic, can utilize Google Cloud Run and PaLM large language models to deliver a unique solution to users looking to utilize language to generate 3D worlds.

“Collaborating with Hiber on this journey has been an amazing experience so far. Enabling end users to generate 3D worlds and assets using large language models is one of the most innovative and exciting use cases that generative AI can be applied to, and working with Hiber and Google Cloud made it happen.” Antonio Nieto García, Senior Data Scientist , Datatonic.

“When this solution is rolled out to production and goes live in the coming months, users will be able to exploit PaLM text and embedding capabilities beyond imaginable limits.” Alvaro Azabal, Generative AI Technical Lead, Datatonic.

“By collaborating with Hiber and Datatonic, we are able to unlock even more capabilities of real-time generative AI so that players can experience worlds the way they want and imagine them to be,” said Jack Buser, Director, Google Cloud, Games.

The integration with generative AI is set to continue with Hiber’s long term roadmap featuring a co-pilot solution which would see users offered the support of an AI assistant that can not only create on prompt but offer live and informed suggestions to facilitate the creation process. 

Apart from its growing community of creators, Hiber3D has caught the attention of brands looking to expand their virtual presence and invest in their innovation roadmap. In July of this year, luxury fashion label Tommy Hilfiger, chose Hiber3D to create Tommy Parallel – an interoperable virtual universe for its community. The Tommy Parallel experience which is hosted on HiberWorld, features a phygital fashion collection designed by The Fabricant and invites users to explore the space with Ready Player Me avatars styled in Tommy Hilfiger wearables. Over the course of the first month of the campaign, visitors to the experience on HiberWorld spawned over 1.2 million Tommy Parallel digital wearables when entering the space.

To learn more about the Hiber3D and sign up for early access to the AI integration visit Hiber3D.com/GenAI